As spring nears, many women will look to freshen up their look with new haircuts or daring hair colors.
Monica Stevens, commonly referred to on social media by her handle “mo knows hair,” is a licensed cosmetologist and beauty vlogger. Her product line is available at Sally Beauty and offers DIY University courses.
Licensed Cosmetologist
Cosmetologists specialize in beauty treatments for hair, skin, and nails. To be licensed, they must meet education requirements and pass state examinations. Some may pursue master’s licensure for further professional advancement.
To become a licensed cosmetologist, attend a state-registered cosmetology school or enroll in a three-year apprenticeship under a licensed cosmetologist, accumulating 3000 supervised hours. Continuing education classes are also recommended to maintain the license.
Beauty Vlogger
As a beauty vlogger, having an individualized style and creating videos that resonate with your target audience is crucial. Include tutorials on makeup application or DIY hairstyle videos to appeal to viewers. Be willing to answer viewer inquiries and give feedback on comments.
To be successful as a beauty vlogger, treat it as a business. Collaborate with different brands for product reviews, which can attract more viewers and subscribers to your channel.
Engage with your viewers on YouTube by commenting on their videos and showing appreciation for their support. This will help expand your audience and build a loyal following.
Creator of the MoKnowsHair Collection at Sally Beauty
Mo is a licensed cosmetologist and beauty vlogger known for her expertise in hair. You can find her DIY videos and product line at Sally Beauty. Follow her for hair inspiration on social media @moknowshair!
Recently, Mo collaborated with Sally Beauty to launch the MoKnowshair Curl Collection, featuring hydrating shampoos and conditioners for all types of curls. An intimate dinner event designed by Conversate Collective celebrated this launch with influencers, media, Sally Beauty fans, and Mo’s followers. The event was inspired by the earthy luxe design of MoKnowshair product packaging.
Sally Beauty, known for supporting textured hair innovators, offers a broad selection and educational efforts. They exclusively retail women-owned textured brands like Made Beautiful, Mielle Organics by Gabrielle Union, and Flawless by Gabrielle Union’s natural coloring line. Sally Beauty’s Cultivate program has helped launch innovative textured beauty brands like PuffCuff, UniQurl, and Roots.
